Barnes and Noble has been under siege by Amazon for years. Amazon gobbled up its brick-and-mortar business. One of the ways Barnes and Noble hoped to fight against the online retail giant was through its e-book reader, Nook. Nook, is only behind Amazon’s Kindle. But Barnes and Noble’s e-book sales are falling off a cliff.

In 2012, there total e-book sales was $933 million to $191.5 million in the 2016 fiscal year, ended on April 30. The sales number from the Nook have been falling each year.

Although the driving force behind this fall is because the top e-book sellers face increased competition from independent publishers and the resurgence of paperback book. From 2012 to 2016, the number of e-book readers was cut in half to 20 million. And from 2013 through 2015 total e-book revenue fell from $3.2 billion to $2.8 billion.

Source: B&N Annual Report

Allen Lindstrom, the Barnes and Noble’s CFO said on a March conference call that it is looking at adapting its Nook device.  

“We’re looking at efficiencies on the Nook side of the business to reduce costs and continue to provide a great experience for our customers,” Lindstrom said.  

So Barnes and Noble announced in August its new e-reader, the Samsung Galaxy Tab A Nook, which it hopes will drive into Amazon’s share of the market with a more user friendly and affordable product. Barnes and Noble will have a better sense of this partnership with Samsung and Android after the 2016 holiday season.