by Olivia Morley | Dec 30, 2021
By Olivia Morley Pinterest Inc. wants its social network to be more social. After building its success on static image sharing, the company is investing in video and content creators who can lure interest from users and brands to compete with video-first competitors...
by Olivia Morley | Nov 15, 2021
By Olivia Morley If its new video strategy works, Pinterest could be the best at marrying video with e-commerce, at scale. Until this year, Pinterest’s products lagged behind the competition. To compete with TikTok, social platforms from Instagram to YouTube had...
by Olivia Morley | Nov 15, 2021
By Olivia Morley Pinterest Inc. said its monthly active users (MAUs) declined to pre-pandemic levels in the September quarter, but have been stable since then. The company said MAUs in the U.S. declined 10% in the September quarter to 89 million, down from 98 million...
by Olivia Morley | Oct 10, 2021
By Olivia Morley Pinterest Inc. (PINS) is pivoting to a video strategy in a bid to attract creators and Gen Z users, the company’s chief executive said on its latest earnings call. “Pinterest is at the beginning of a fundamental transition, going from a place to...
