by Malique Morris | Dec 9, 2020
The RealReal is betting big on brick-and-mortar stores, a former touchstone of retail that COVID-19 weakened, as e-commerce becomes a go-to destination for consumers. With permanent store closures rising countrywide, the digital native luxury goods consignor is...
by Malique Morris | Nov 29, 2020
The RealReal’s faith in physical retail amid the pandemic is driving sales growth, even as profits continue to slip. Reopening brick-and-mortar locations at the beginning of the summer gave the San Francisco-based online consignor a much-needed boost in supply,...
by Malique Morris | Nov 3, 2020
The RealReal wants to dominate the luxury resale market, even if it means losing money. In 2019, the San Francisco-based online consignor’s full year gross merchandise volume – which measures total sales on the platform before expenses are accounted for – climbed by...
by Malique Morris | Oct 18, 2020
As COVID-19 induced unemployment swept the nation, Briana Bell was one of the fortunate ones who transitioned to remote working. The lack of commuting allowed her to cut back on daily expenses and focus on a bigger goal, owning a home. Like other working-class...
by Malique Morris | Oct 8, 2020
A year after going public, The RealReal is coming under fire with its shareholders. Law firm Shuman Glenn & Stecker announced it is investigating claims against executives of the San Francisco-based online luxury consignor, according to a release on Tuesday,...
