by Minji Koo | May 21, 2021
When the pandemic hit in March 2020, Rhea Choi, a freelance digital marketer based in New York City, went into survival mode and stocked up on whatever food and toilet paper she could find in large supermarkets. After a few months of being stuck inside and spending...
by Minji Koo | Dec 17, 2020
Anne Howard, a mother of two teenage daughters in San Francisco, said she was a loyal Lululemon customer and enjoyed shopping at a store near her home. But when she bought a gift for her husband this holiday, she chose Nike jerseys because the No. 1 pick for her...
by Minji Koo | Dec 17, 2020
Lululemon on Dec.10 reported $1.1 billion in sales in its third quarter, which ended Nov.1. With sales up 22% from the same period the year before, the company again beat analysts’ estimates — no surprise, given soaring demand for comfortable clothes and the huge...
by Minji Koo | Oct 30, 2020
With the pandemic upending the fitness industry, Lululemon bought Mirror, a home workout startup, at just the right time. But even after the public health concerns go away, Lululemon’s purchase of Mirror in late June will remain key to attracting more customers. As...
by Minji Koo | Oct 10, 2020
While many retailers are cutting back or even going out of business in the pandemic’s economic downturn, Lululemon Athletica is the rare exception with plans to open 30 to 35 new stores by the end of 2020. The continuing work-at-home environment has accelerated the...
