Pinterest could become the best video e-commerce platform

Pinterest could become the best video e-commerce platform

By Olivia Morley If its new video strategy works, Pinterest could be the best at marrying video with e-commerce, at scale. Until this year, Pinterest’s products lagged behind the competition. To compete with TikTok, social platforms from Instagram to YouTube had...
Pinterest Bets on Video to Lift Engagement, Appeal to Younger Users

Pinterest Bets on Video to Lift Engagement, Appeal to Younger Users

By Olivia Morley Pinterest Inc. (PINS) is pivoting to a video strategy in a bid to attract creators and Gen Z users, the company’s chief executive said on its latest earnings call.  “Pinterest is at the beginning of a fundamental transition, going from a place to...