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Viral denim campaigns lifted American Eagle and Gap shares. Will the rallies last?

Viral denim campaigns lifted American Eagle and Gap shares. Will the rallies last?

by Ella Feldman | Sep 17, 2025

Online critics have pitted two celebrity-led denim campaigns against each other: Sydney Sweeney for American Eagle and Gap’s collaboration with KATSEYE. Wall Street thinks they are both winners. Since American Eagle Outfitters rolled out a series of controversial...

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