Well-Timed Mirror Purchase Catapults Lululemon Beyond Athleisure

Well-Timed Mirror Purchase Catapults Lululemon Beyond Athleisure

With the pandemic upending the fitness industry, Lululemon bought Mirror, a home workout startup, at just the right time. But even after the public health concerns go away, Lululemon’s purchase of Mirror in late June will remain key to attracting more customers. As...