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Netflix Turns to Growing its Ad Tier as Profits Are Harder to Come By

Netflix Turns to Growing its Ad Tier as Profits Are Harder to Come By

by James Van Bramer | Dec 3, 2023

To increase profits after the Hollywood strikes hit the streaming industry this year, Netflix chose the easiest and most lucrative option: raising prices to drive growth in its ad-supported subscription tier. The move may boost the streaming giant in the short term,...
Netflix Sets Sights on Expanding Ad-Tier Packages as Password-Sharing Crackdown Spurs Growth

Netflix Sets Sights on Expanding Ad-Tier Packages as Password-Sharing Crackdown Spurs Growth

by James Van Bramer | Oct 18, 2023

Netflix said its password-sharing crackdown boosted its third quarter subscriptions above expectations as the company plans to increase prices to push subscribers toward its developing advertising tier. The streaming giant added 8.8 million subscribers in the third...
Netflix Becomes Latest Streaming Service to Raise its Prices

Netflix Becomes Latest Streaming Service to Raise its Prices

by James Van Bramer | Oct 5, 2023

Netflix intends to increase its ad-free service prices after the Hollywood strike concludes following a series of recent price hikes by other major streaming platforms. The Wall Street Journal was the first to report the company discussing the idea of raising its...
Streaming Stocks Suffer as Hollywood Strikes Drag on, But Netflix Remains Best Bet

Streaming Stocks Suffer as Hollywood Strikes Drag on, But Netflix Remains Best Bet

by James Van Bramer | Sep 22, 2023

A strike may have halted movie and film television production, but investors are staging their own walkout on the stocks of streaming companies. Netflix, which has handsomely outperformed the market this year, fell 9% through the first three weeks of September. Roku...
New to the ad game, Netflix banks on international edge to help it cash in

New to the ad game, Netflix banks on international edge to help it cash in

by Vita Dadoo | Nov 21, 2022

By: Vita Dadoo During Netflix’s third quarter earnings call this October, analysts had their sights set on the future of streaming – with ads. Following the announcement of its ad-supported tier, analysts were eager to learn about its impact in The United States....

Netflix Could Recapture Up To 20% of Lapsed Subscribers With New Ad-Supported Tier

by Vita Dadoo Lomeli | Oct 10, 2022

Netflix’s launch of a lower-cost, ad-supported tier could recapture as many as 10 million users and $1to $2 billion in incremental revenue by 2024, per an Evercore analysis. As inflation is rising and users are experiencing higher price sensitivity, a cheaper...
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Welcome to Investment Journal, a site covering the world of business right from Times Square. The site is produced by reporters at a newsroom in Times Square at the New York City News Service and the Craig Newmark Graduate School of Journalism at CUNY. Email your comments to greg.david@journalism.cuny.edu.

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