by James Van Bramer | Dec 3, 2023
To increase profits after the Hollywood strikes hit the streaming industry this year, Netflix chose the easiest and most lucrative option: raising prices to drive growth in its ad-supported subscription tier. The move may boost the streaming giant in the short term,...
by James Van Bramer | Oct 18, 2023
Netflix said its password-sharing crackdown boosted its third quarter subscriptions above expectations as the company plans to increase prices to push subscribers toward its developing advertising tier. The streaming giant added 8.8 million subscribers in the third...
by James Van Bramer | Oct 5, 2023
Netflix intends to increase its ad-free service prices after the Hollywood strike concludes following a series of recent price hikes by other major streaming platforms. The Wall Street Journal was the first to report the company discussing the idea of raising its...
by James Van Bramer | Sep 22, 2023
A strike may have halted movie and film television production, but investors are staging their own walkout on the stocks of streaming companies. Netflix, which has handsomely outperformed the market this year, fell 9% through the first three weeks of September. Roku...
by Vita Dadoo | Nov 21, 2022
By: Vita Dadoo During Netflix’s third quarter earnings call this October, analysts had their sights set on the future of streaming – with ads. Following the announcement of its ad-supported tier, analysts were eager to learn about its impact in The United States....
by Vita Dadoo Lomeli | Oct 10, 2022
Netflix’s launch of a lower-cost, ad-supported tier could recapture as many as 10 million users and $1to $2 billion in incremental revenue by 2024, per an Evercore analysis. As inflation is rising and users are experiencing higher price sensitivity, a cheaper...
