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The RealReal Champions Brick-and-Mortar Growth Over Advancements in Its E-Commerce Business. It Might Be the Wrong Strategy.

The RealReal Champions Brick-and-Mortar Growth Over Advancements in Its E-Commerce Business. It Might Be the Wrong Strategy.

by Malique Morris | Dec 9, 2020

The RealReal is betting big on brick-and-mortar stores, a former touchstone of retail that COVID-19 weakened, as e-commerce becomes a go-to destination for consumers. With permanent store closures rising countrywide, the digital native luxury goods consignor is...

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Welcome to Investment Journal, a site covering the world of business right from Times Square. The site is produced by reporters at a newsroom in Times Square at the New York City News Service and the Craig Newmark Graduate School of Journalism at CUNY. Email your comments to greg.david@journalism.cuny.edu.

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