The RealReal’s Focus on Brick-and-Mortar Won’t Pay Off

The RealReal’s Focus on Brick-and-Mortar Won’t Pay Off

The RealReal wants to dominate the luxury resale market, even if it means losing money. In 2019, the San Francisco-based online consignor’s full year gross merchandise volume – which measures total sales on the platform before expenses are accounted for – climbed by...
Well-Timed Mirror Purchase Catapults Lululemon Beyond Athleisure

Well-Timed Mirror Purchase Catapults Lululemon Beyond Athleisure

With the pandemic upending the fitness industry, Lululemon bought Mirror, a home workout startup, at just the right time. But even after the public health concerns go away, Lululemon’s purchase of Mirror in late June will remain key to attracting more customers. As...