by Malique Morris | Dec 9, 2020
The RealReal is betting big on brick-and-mortar stores, a former touchstone of retail that COVID-19 weakened, as e-commerce becomes a go-to destination for consumers. With permanent store closures rising countrywide, the digital native luxury goods consignor is...
by Malique Morris | Nov 29, 2020
The RealReal’s faith in physical retail amid the pandemic is driving sales growth, even as profits continue to slip. Reopening brick-and-mortar locations at the beginning of the summer gave the San Francisco-based online consignor a much-needed boost in supply,...
by Malique Morris | Nov 3, 2020
The RealReal wants to dominate the luxury resale market, even if it means losing money. In 2019, the San Francisco-based online consignor’s full year gross merchandise volume – which measures total sales on the platform before expenses are accounted for – climbed by...
