The RealReal | Times Square Investment Journal

The RealReal Champions Brick-and-Mortar Growth Over Advancements in Its E-Commerce Business. It Might Be the Wrong Strategy.

by Malique Morris | Dec 9, 2020

The RealReal is betting big on brick-and-mortar stores, a former touchstone of retail that COVID-19 weakened, as e-commerce becomes a go-to destination for consumers. With permanent store closures rising countrywide, the digital native luxury goods consignor is...

The RealReal Gets A Supply Boost from Its Retail Chain, But Moves Further from Profitability

by Malique Morris | Nov 29, 2020

The RealReal’s faith in physical retail amid the pandemic is driving sales growth, even as profits continue to slip. Reopening brick-and-mortar locations at the beginning of the summer gave the San Francisco-based online consignor a much-needed boost in supply,...

The RealReal’s Focus on Brick-and-Mortar Won’t Pay Off

by Malique Morris | Nov 3, 2020

The RealReal wants to dominate the luxury resale market, even if it means losing money. In 2019, the San Francisco-based online consignor’s full year gross merchandise volume – which measures total sales on the platform before expenses are accounted for – climbed by...