The RealReal | Times Square Investment Journal

The RealReal Champions Brick-and-Mortar Growth Over Advancements in Its E-Commerce Business. It Might Be the Wrong Strategy.

The RealReal is betting big on brick-and-mortar stores, a former touchstone of retail that COVID-19 weakened, as e-commerce becomes a go-to destination for consumers. With permanent store closures rising countrywide, the digital native luxury goods consignor is...

The RealReal Gets A Supply Boost from Its Retail Chain, But Moves Further from Profitability

The RealReal’s faith in physical retail amid the pandemic is driving sales growth, even as profits continue to slip. Reopening brick-and-mortar locations at the beginning of the summer gave the San Francisco-based online consignor a much-needed boost in supply,...

The RealReal’s Focus on Brick-and-Mortar Won’t Pay Off

The RealReal wants to dominate the luxury resale market, even if it means losing money. In 2019, the San Francisco-based online consignor’s full year gross merchandise volume – which measures total sales on the platform before expenses are accounted for – climbed by...