Harley Davidson Misfires With Female Riders

Harley Davidson Misfires With Female Riders

Harley Davidson built its image on attracting one demographic: white male baby boomers, the tough guys on big loud bikes. As those customers die or age out of riding, America’s largest motorcycle manufacturer is struggling to attract new customers, a crucial factor in...

Harley Davidson Fails to Appeal to Younger Generations

The story at the largest motorcycle manufacturer in North America, Harley Davidson, is getting old. Sales have been declining every quarter for the last three years. The “live free” baby boomers who took refuge in the Harley brand are aging out of motorcycles. Unlike...