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Well-Timed Mirror Purchase Catapults Lululemon Beyond Athleisure

Well-Timed Mirror Purchase Catapults Lululemon Beyond Athleisure

by Minji Koo | Oct 30, 2020

With the pandemic upending the fitness industry, Lululemon bought Mirror, a home workout startup, at just the right time. But even after the public health concerns go away, Lululemon’s purchase of Mirror in late June will remain key to attracting more customers. As...

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Welcome to Investment Journal, a site covering the world of business right from Times Square. The site is produced by reporters at the New York City News Service and the Craig Newmark Graduate School of Journalism at CUNY. Email your comments to greg.david@journalism.cuny.edu.
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